Maximize Your Social With Neal Schaffer

I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own.This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all.It is an honor to have my Digital First Mastermind Community member, and someone that I can now call a friend, Beth Hammock on today's episode. Beth is CEO of Hammock Communications and is an expert in both Nonprofit and Higher Education marketing, and I think you will genuinely enjoy her advice as well as our conversation.Some of the digital marketing "magic" advice that Beth has includes:Illusions: Social media strategy - influencers, awareness, acknowledgement, appealsSleight of hand: Google ad grants - getting them and using them. How tos and examples of success. Magician's choice: Video storytelling - how to accomplish this on a nonprofit budg