Maximize Your Social With Neal Schaffer

Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI?This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325.  Lauren is a design professional with over 15 years of experience, including 8 years working in digital marketing.More importantly for us, her special power is in creating profitable creative strategies and creatives for e-commerce brands. and she is especially passionate about creating top-performing ad campaigns and creatives.Listen in for her advice on:Understanding the different ad formats and advantages and disadvantages of eachWhy video ads are the bestTips and tricks to create them and optimize them for maximum conversionKey Highlights [00:01] Introduction of Podcast Guest, Lauren Schwartz[02:58] Changes In Paid Social Over The Years[04:41] Lauren's Journey To Paid Social Marketing[07: