Maximize Your Social With Neal Schaffer

In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase.What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this.We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in your product or service and gifting them product to kickstart things.It is an approach that many startups use with success, so listen in to how Mike has used this strategy to literally help build his business.Key Highlights[03:38] Introduction of Podcast Guest, Mike Baddeley[06:26] How Mike Started Passchier [08:52] How Mike Promoted His Products[12:08] The Marketing Technique Mike Did To Spread The Word About Handlebars[13:10] How Mike Find Influencers[14:51] The Problem Of Finding Relevant Influencers[16:24] Sustainability