Maximize Your Social With Neal Schaffer

Every year we come out saying that this is the year of video. Seems that way doesn't it?Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.We discussed:Understanding the power that video can have for your marketing.Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?How to create the perfect video.If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.How to best use your videos on social mediaand more!Needless to say if you are trying to play catch up with video, this episode is for you!Key Highlights [01:35] Introduction of Podcast Guest, Scott Miller[06:48] Why We Need To Focus On