Taste Radio

Jeff Church knows the highs and lows of brand-building like few do.  A serial entrepreneur, Jeff co-founded cold-pressed juice pioneer Suja and led its development to a $100 million brand. Jeff also lost over $4 million of his own money in Rowdy Energy, a now defunct energy drink challenger he co-founded with NASCAR driver Kyle Busch. Jeff’s experience and perspective on how brands succeed – and the reason they don’t – is why we asked him to join us for a live interview as part of an industry networking event in San Diego hosted by BevNET and Taste Radio on Sept. 25. As part of an expansive conversation, Jeff spoke about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.  Jeff, who currently leads an accelerator program for emerging brands, also shared his take on the current landscape for early-stage fo