Rebel Radio

Peanut Butter Wolf : How to be a real influencer

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Synopsis

If you love J. Dilla, Madlib, MF Doom, Mayer Hawthorne, Aloe Blacc, and Dam Funk then you have Peanut Butter Wolf to thank. We're in studio with the king of the West Coast underground. Through his label, Stones Throw Records, Peanut Butter Wolf has given the world important, and sometimes commercially successful music from J. Dilla, Madlib, MF Doom, Mayer Hawthorne, Aloe Blacc, and Dam Funk, among others. He also crosses genres as if they didn’t exist, taking experimental, or just plain weird explorations into punk, psychedelic and other fringe sounds from folks like James Pants, Vex Ruffin, and Mild High Club. On top of all that, he maintains an active DJ career, a series of Stones Throw events, and was the subject of a 2014 documentary: Our Vinyl Weighs A Ton. And although he has built a successful business — now celebrating its 20th anniversary and revered by music fans for consistently breaking credible and interesting acts — Wolf could hardly be called a businessman (although he is definitely a business,