Rebel Radio

EXTRA SPECIAL 1-YEAR ANNIVERSARY EPISODE. Today we bring you a special birthday treat: Lessons from one of the best in the business. Never give up. That’s the lesson we get today from Dirtybird Records chief Claude VonStroke. He’s a DJ, producer, label boss, and the leader of a tribe that trusts him to provide a full-service entertainment experience that includes events and merchandise. The Dirtybird BBQ daylong cookout with DJs have become a favorite of fans around the country, and last year’s Dirtybird Campout took things up several notches — a weekend of grown-up summer camp activities in addition to music from Dirtybird DJs and friends. We’re talking tug-o-war and kayak races. Josh stopped by the Dirtybird LA headquarters to learn the secrets to building a brand with such a devoted following, directly from CVS. First, he never gave up. He failed multiple times along the way — as a rapper, a drum & bass DJ, in movie production — and bounced back each time, refining his vision and renewing his spirit.