Sarah and T - The professional Vacation Rental Manager's Podcast

Send us a textIn this episode Sarah and T take on the topic of e-mail blasts.  Are you doing them?  Are you doing them effectively?    How do you know?  14 specific points are covered in how you can crush your next effort and know exactly how well you did.1) Build up your email list & segment - all previous guests list, potential guests, by season, by type of property, etc. - Every single email you get should be added to a list and segmented.  I recently stayed in a VR with a company. After we booked, they kept sending us promotional emails. Made me wonder if we had a booking! Make sure your upcoming guests aren't sent an email that you are now offering 40% off! - Booking Anniversary to previous guests on their booking date from last year- Type of properties, size of properties, season they visited only?2) Consistent (so you're there when it's time to book) - top of mind. Only way to pull this off is to make your emails interesting/professonal3) Frequency of sending - at least once a month,