Reggie James - Hello World

In this issue of Perspectives, Reggie James talks with Richard Game of Cressive DX about Digital Brand Governance and the important role of SEO. The challenge for CMOs The digital marketplace has fragmented into multiple platforms—websites, social media, mobile apps, and more—each of which presents unique challenges in terms of branding, consistency, and message delivery. This means CMOs must adapt quickly to rapidly shifting technologies, consumer behaviors, and media landscapes. One of the most critical aspects of their role is ensuring that their brand’s digital footprint is robust and aligned across various touchpoints, requiring an agile and proactive approach. The Importance of SEO in Driving Digital Marketing Success Search Engine Optimization (SEO) has emerged as a vital component of any digital strategy. As digital visibility directly correlates with revenue, SEO plays a significant role in ensuring that a brand appears prominently on search engines. In this landscape, consumers' first interaction