Her Ceo Journey

Tracy Bell is a corporate exec turned start-up CEO.In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea - called Fresh-Leaf TEA - and a product that is being called “the future of tea” by industry leaders. In 2017 their innovation was named Best New Product at the premier event in the world for specialty teas (World Tea Expo). And in 2018 Millennia TEA won an outstanding business award from the Saint John Region Chamber of Commerce.Numbers are not her favorite topic, but Tracy learned very quickly the importance of financial numbers to build her dream business. In this episode, we talked about:1.  What are the fundamentals of building a sustainable and scalable business2.  The importance of going back to her WHY3.  Why saying YES to every opportunity is not good for your business4.  What is financial modeling5.  What are the benefits of having a financial m