Her Ceo Journey

As entrepreneurs, it’s expected there will be times where everything is going well and times where we are dealing with a high degree of uncertainty and fear of a decline in revenue, profit and cash flow. It doesn’t matter if you are a large, medium or small business, you will learn, in an uncertain situation, a CEO must understand the business financial numbers to figure out new strategies to deploy, to keep the company running. During a possible economic downturn, financial resilience is critical. Finance resilience means how a business survives during unexpected financial hits.First, you must know where you stand and how much “stress” your business can handle from a financial perspective in a possible economic downturn. In this episode, I shared the following key points:1. What is the scenario or what-if analysis?2. What are the key areas to think about in building this?3. Why is this useful to build resilience in a possible economic downturn?Download the scenario or what-if analysis template here. How can