Her Ceo Journey

How do you set your business up for fast, sustainable growth?It comes down to having enough resources. One of those resources is financing. You can scale quickly when you have multiple different types of financing to pull from. Think of equity crowdfunding, convertible notes, and friends and family fundraising. That was part of what led entrepreneur Kara Sam to succeed with her company, Bucha Brew. Today, I chat with Kara to learn about the benefits of equity crowdfunding and what it’s like to run a company in consumer packaged goods with no prior experience. You’ll learn about the power of word-of-mouth marketing, why it’s important to build a community around your product, and how to run a company with radical transparency. About my guest: Kara Sam is the CEO and founder of Bucha Brew, a company that makes craft kombucha. Kara stumbled into entrepreneurship when she began making her own kombucha after falling in love with the beverage on a trip to Hawaii. After landing a deal with Whole Foods, Kara began pr