The Ux Blog: User Experience Design, Research & Strategy

The UX Blog Podcast Episode 13 UX Culture & Enterprise Companies as Small Firms In this episode Ben and Mark, founders of Fuzzy Math, discuss the following topics: Building a UX culture for your clients Study/research your clients. Understand their needs and motivators. Customize the process We generally do it as part of a design project, not stand-alone. Demonstrates value. Teach them by showing and doing: Specifically teach them the ask the right questions. Generally want to cancel research or not pay for it.  Be flexible with your approach Why enterprise companies turn to small firms to solve their problems Speed - We get dropped int complex ecosystem and deliver immediately. No overhead. No "account" people. Our designers talk directly to our client  Niche/focus - One thing and do it well. Can trust that.  Client is Tech-focused - No design, need a full time  Client is sales/procurement focused - Not talking to end user at any time (lot of steps between the the user and the decision maker