Menswear Style Podcast

In 2013 Kasper Brandi Petersen quit his corporate job at the world’s largest shipping line. He went from wearing a suit and tie to sitting on cardboard boxes in an old apartment. 3 years later he had raised €3m from investors and scaled to 50 people. Today he fights fast fashion by using technology to make a new generation of life-proof minimal menswear consisting of premium cotton shirts that repel stains, odour, and wrinkles. The brand first launched on Kickstarter in 2017 and by 2020 it had customers across 98 countries.Lotte Vink and Kasper Petersen are the Co-Founders of LABFRESH. In contrary to most fashion houses, they want you to buy less and wear their products longer. They apply exclusive FreshCore technology to premium cotton fabrics. After their brand became the most backed European apparel project in crowdfunding history, they quit their jobs, found an office in Amsterdam, and started building a business from scratch. Over the past 2 years they've built a supply chain, a website and a brand