Menswear Style Podcast

Frustrated by the ordinary world and the endless ‘faceless’ products available on the high-street, Freddy Furber in early 2012, sought to reinvent the wheel of what it meant to be a well-groomed 21st-century modern gentleman. Percy Nobleman (Percy’s surname “Nobleman” is an example of nominative determinism) captures these feelings through the comic books series, The Adventures of Percy Nobleman, originally published in 2015 as the world’s first Instagram comic book series. Percy has developed an extensive line of premium men’s grooming products alongside writing a series of comic books to enhance the consumer experience when purchasing each product. The comics were distributed inside the product packaging. By 2014 the brand had a nationwide listing in Boots. Now in 2021, Percy Nobleman is available in 2,000 stores globally, with recent expansion into the US and a collaboration with Philips. In this episode of the MenswearStyle Podcast we interview Freddy Furber, Founder of Percy Nobleman about his career in