Menswear Style Podcast
David Gandy, Founder of David Gandy Wellwear / Emotionally Durable Fashion
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:35
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Synopsis
David Gandy Wellwear is a world first concept bringing apparel and wellbeing together in a lifestyle brand that fuses fashion, function and feeling. Inspired by the supermodel’s 20 years of industry experience and based on the scientific benefits of wearing soft, comfortable clothing, the 20-piece debut collection offers a definitive range of essentials that puts the emotional wellbeing of its customer at its very heart. To achieve this the brand takes a multi-sensory approach to design, evoking a sense of wellbeing through exceptional comfort, style, fit and quality. With studies showing that simply touching smooth fabrics can create a sense of psychological wellbeing and reduce negative emotions, Wellwear’s use of tactile fabrics is key. The best natural fibres, including Pima cotton, lyocell and modal, have been chosen to guarantee ultimate softness . Fabric constructions have been selected for their natural functionality, such as body temperature regulation and moisture wicking, to create an additional la