Menswear Style Podcast

Welcome to another exciting episode of the MenswearStyle Podcast, where we have the pleasure of interviewing Gustaf Secher, the Founder of North-89, a dynamic Stockholm-based footwear brand. Established in 2016, North-89 emerged from Gustaf's lifelong passion for sneakers, which took root during his early years. While many sneakers today prioritize aesthetics over functionality, North-89 believes that functionality should be an inherent aspect of every pair. Their mission is to infuse a functional approach into the timeless and beloved cup sole sneaker by combining innovative materials with a touch of Scandinavian design aesthetics. In Scandinavia, where the brand originates, the presence of four distinct seasons inspired North-89 to create sneakers that can be worn stylishly and functionally throughout the year.Join us as Peter Brooker engages in an insightful conversation with Gustaf Secher, exploring the fascinating founding story behind North-89, a brand that seamlessly merges fashion and function. D