Perfectly Mentored With Jason Portnoy

EP74: Curt Maly: Ethical Propaganda and the BELT Method

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Synopsis

How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day.Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns.On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else.Topi