Perfectly Mentored With Jason Portnoy

In this episode of the Perfectly Mentored Podcast, Taylor Holiday, Managing Partner and CEO of Common Thread Collective,  joins Jason  to share some effective e-commerce tips and strategies that everyone in the industry should add to their game plans.Topics Covered:What’s in store for e-commerce in 2021? [1:07]The importance of defining success [8:53]How important is it to build a brand instead of just selling products? [10:23]How important is omnipresence now? [12:25]Thoughts on smaller brands and how they should advertise themselves.  [15:22]What’s the strategy for e-commerce brands to win today, tomorrow, and in the future? [19:54]How should brands look at their strategies and measure success when every platform is losing money? [24:37]How do e-commerce brands continue to grow without relying on Facebook? [31:08]What are your best tips for creating organic demand? [33:37]If someone’s just getting into e-commerce right now, what’s the plan of attack right out of the gate? [36:46]What are the biggest mistake