Perfectly Mentored With Jason Portnoy

Adam Greenberg is a morning radio show host and co-founder of a size-inclusive brand called One Bone. He was inspired to dive into the world of fashion after going on tour, where he struggled to find outfits that looked as good as they fit, and even had to custom-make his own. Adam knew that demand wasn’t the problem, so he and his team of business partners created One Bone, to give men like him newfound confidence and comfort, and help them take pride in being “The Biggest.”In this episode of the Perfectly Mentored Podcast, Adam and Jason talk about creating a fun and accessible brand—and more importantly, creating a community. Join us as Adam talks us through his journey and learn how to build an e-commerce brand… the right way.Topics Covered:Who is Adam Greenberg [1:06]The idea behind One Bone [2:33]The mindset mistakes startup owners make [8:16]How important is it to have a brand mission? [10:36]How community building fit into their process. [12:59]Tips on building a community. [16:08]The strategy of gett