Perfectly Mentored With Jason Portnoy

Writing copy is the most undervalued and yet most important skill in marketing.  In this episode, Jason brought in a master.Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!  In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!Topics Covered  What has been the biggest change in copywriting? [4:10]Who had the biggest impact on you? [7:58]Thoughts on AI services like ChatGPT and impact on advertising [12:03]The importance of having an irresistible offer and how to craft one [20:12]Dealing with imposter syndrome [30:32]What are "triggers" in copy and some examples of great ones? [36:55]What’s the right way to ethically use persuasion in ad copy? [42:04] What elements of writing copy do you use for video? [45: