Taste Radio
How Did Cometeer Raise $100M In VC Funding? They Gave Investors A Taste Of Something Great.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:34:55
- More information
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Synopsis
How do you convince investors to bet over $100 million on your innovative beverage company? If you’re Matt Roberts, you start by making them a great cup of coffee. Matt is the founder of Cometeer Coffee, which markets innovative frozen coffee capsules crafted using premium coffee beans sourced from leading specialty roasters. The single-serve capsules can be used to make hot or cold coffee, and are produced using a proprietary process in which fresh beans are ground, brewed and flash-frozen to preserve flavors and aromas. Launched in 2015, Cometeer was developed in partnership with coffee industry legend George Howell, who believes that the brand "will do for coffee what the bottle did for wine." He’s not alone in his lofty expectations for the Massachusetts-based company, which has raised venture capital funding from coffee and tech heavyweights, including the founder of Keurig Green Mountain, the former president of Nespresso and lead investors in Blue Bottle Coffee, among others. Cometeer has built a thri