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Synopsis

Show your expertise to establish your authority. Learn from Drew McLellan on how you will stand out once you show your expertise. In this episode, Drew McLellan will discuss the importance of why you need to show your expertise and what it could result in once you do.  Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group, for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read. What you will learn from this episode about show your expertise: How the internet has disrupted buyer behavior and changed the way B2B sales are conducted today Why establishing yourself a