Matt Brown Show

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, appr