Matt Brown Show

Branding. A brand is no longer what we tell the consumer it is, but it is what consumers tell each other it is. But to build a brand today is harder than you think. In the face of information overload and a hyper competitive attention economy how do you get to grips with building your brand and reputation as an entrepreneur? To get the answer I reached out to arguably one of the best branding consultants in the world, Andy Rice. Andy himself is a huge personal brand and over the past three decades has consulted to every major brand in Africa, has been a judge at the international Cannes Advertising Awards and has been a radio personality for as long as I can remember. He also highly opinionated and calls a spade a spade so I hope you enjoy this episode as much we did in the studio. Support the show