The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

[Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

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Synopsis

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours. On the Show Today You’ll Learn: Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goalThe philosophy behind WHY he created and followed this strategyThe FB ads strategy