Keen On

Earlier this week, I interviewed the Australian AI expert Toby Walsh about Google’s new NotebookLM, a seemingly magical AI product that creates believable conversation between bots. Today, on our weekly That Was The Week tech roundup, Keith Teare and I agreed that this is going to profoundly change the way we not only produce media, but also how we imagine “trust” and “truth” in our synthetic media age. Referencing an optimistic essay by @Every CEO Dan Shipper entitled “Generalists Own the Future”, we agreed that products like NotebookLM will create what Shipper calls a “wicked environment” for generalists to create their own unique content. GPT-4o and Claude Sonnet 3.5 and the other LLMs means that we all have “10,000 Ph.D.’s available at our fingertips.” While that’s exciting news for know-nothing generalists like Keith and I, it’s less good news for all those narrow Ph.Ds beavering away in research libraries In the age of AI, these types of narrow specialists are the new proletariat. Luddites will, of cou