Ecommerce Evolution

In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company.Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses the key principles that have fueled Henson's impressive growth.Key topics and lessons:-How Henson Razors achieved 8-figure success by selling a single premium product with no discounts, subscriptions, or gimmicks.-Why focusing relentlessly on making the first purchase profitable is critical for cash flow and sustainable growth.-How Henson uses creative constraints and the power of saying no to stay laser-focused on what matters most.-Mastering inventory management and the cash conversion cycle to steadily scale the business.-Why manually tracking key metrics helps develop invaluable business intuition before automating reports.-Doubling down on 1-2 acquisition chann