Reggie James - Hello World

It’s increasingly easy for marketers to misstep if they fail to recognize and adapt to the changing dynamics of the buyer journey. Reggie James and Darren Hughes of Digital Clarity stress the critical need for #CMOs and #CROs in tech companies to deeply understand how this journey has transformed, and where common pitfalls lie.  One of the key shifts is that B2B buyers are now more informed and self-reliant than ever before. According to Gartner, a typical B2B buying group spends only 17% of their time meeting with potential suppliers, while the majority of their time is devoted to independent research, comparing options, and consulting peers. This data underscores the growing trend of buyers taking control of their own purchasing process, often making significant progress before even engaging with a vendor. Where B2B marketers can go wrong is by continuing to rely on outdated, product-centric approaches that don’t align with this new reality. James and Hughes argue that many tech companies still focus too h