Key Conversations

In this first episode of season six of the Music Business Breakthrough podcast, Cheryl introduces a transformative framework known as the "Musician Success Cycle," designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times. The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career, acknowledging that a musician's journey is not linear but rather involves recurring phases. Phase 1: Learning and Determining This phase focuses on goal-setting and acquiring the necessary skills and knowledge. Musicians assess what they want to achieve in this cycle and identify any learning opportunities, such as courses or workshops, that can support their goals. Phase 2: Cr