Scaling Up Business Podcast

As business owners and CEOs, why are we sometimes hesitant to increase our prices? In this episode, Bill talks with a pricing expert about pricing strategies for business growth.Today’s guest is Casey Brown, a speaker, author, and founder of Boost Pricing, which helps companies generate more profit by empowering entrepreneurs and sellers to command the prices they deserve.Key topics that Bill and Casey explore in this episode: - How the fear of taking risks hinders confident pricing decisions.- Bill’s view that pricing at GE was accidental, not deliberate. - How buyers can lie about pricing, citing customer quotes and invoices as evidence.- Understanding the customer's buying signal and addressing their concerns rather than solely focusing on price.- An example where a restaurant increased prices by 10% on less popular items while leaving popular ones unchanged.- Challenging the idea that charging more than a certain amount is somehow "breaking the rules." - How small price increases can h