Marketing Today With Alan Hart

432: How to Successfully Transition into the CMO Role with Sun Lee, CMO of BigPanda

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Synopsis

Sun Lee is a seasoned marketing leader with over a decade of proven business success. She started her career on the agency side, working with small start-ups as a brand and digital designer in Silicon Valley during the e-commerce boom. She went on to get her Masters Degree, then reenter the workforce on the client side, heading up marketing and communications for big-name companies like Sisu Data, SurveyMonkey, and Pure Storage, before joining BigPanda as the CMO in April 2023. BigPanda brings AI to IT operations in order to proactively identify and resolve incidents before they become costly problems. They work with large brands like Autodesk and Zayo, as well as large banks and airlines, to ensure seamless technology operations. BigPanda is a start-up and challenger brand competing with giants in the industry, meaning Sun and her team are operating with a relatively small budget, allowing them to move faster and position themselves as an innovator in the sector.On the show today, Alan and Sun talk abou