Kobo Writing Life Podcast

Episode 58 features an interview with Kobo Merchandisers Liz Hilborn (Manager of Merchandising) and Sarah Smith-Eivemark (Canadian Merchandiser). In the interview, KWL Director Mark Lefebvre, Liz, and Sarah discuss: What a merchandiser is and what they do at Kobo How merchandisers work with publisher sales reps to determine which books get featured in different lists such as “New and Hot” A look at the daily, weekly, monthly schedule and routine that merchandisers follow How merchandisers in different territories connect, collaborate, and share best practices How the merchandisers work with the Vendor Managers in various countries The benefit the merchandising interns have in of hearing about global publishing trends and activities during the daily merchandising team meetings The preferred timelines that merchandisers need in order to plan out a promotion or feature and how that might be different in various global territories based on how much progress that country has already made in terms of digital publi