Kobo Writing Life Podcast

In this week’s episode, we’re focusing on book blogging. Vilma Gonzalez, the all-star blogger who runs Vilma’s Book Blog, shared her journey with us, along with tips for how authors and bloggers can work together to help one another succeed. Tune in to learn: How Vilma developed the aesthetic and brand of her blog. She is a marketing expert by day, so she knows the importance of a website that is easy to use, clean, and represents her The growth of the blog over three years, growing her audience from 100 followers to over 33,000 today How did she make that happen? Hard work, dedication, time. She applied the rules of business, being professional and staying focused on what readers want to see, and who she wants to be as a blogger Vilma targets various social media outlets differently based on the typical users for each – for example, Snapchat and Instagram skew younger than Facebook – so she tailors posts appropriately Her typical day: she essentially works two full-time jobs. She’s worked in marketing and t