Taste Radio

Michael Preysman turned heads in 2011 when he launched pioneering DTC apparel brand Everlane. With his latest venture – Magna, a brand of sports wellness powders infused with magnesium – he has once again captured the attention of many, particularly those in the beverage industry. In 2022, Michael stepped down as Everlane CEO and took a new role as the company’s executive chair and climate lead. After handing over the day-to-day responsibilities of running Everlane, whose 2023 revenues are pegged to be north of $200 million, Michael focused on Magna, which debuted last month. Leading with the tagline “for those who play the long game,” Magna markets hydration powders that are made with three forms of magnesium along with electrolytes. The company, which developed the products in partnership with doctors and athletes, are promoted as providing greater focus, energy and recovery.  Magna comes in four flavors – lemon lime, tea lemonade, watermelon lime, and peach mango – and is sold direct-to-consumer vi