Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

  Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand. Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform. In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from the rest and make people desperate to become their customer. Correct