Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes first, the audience or the product? How to work out who your perfect audience is, and how deep to go on profiling them User Stories: What are they and why are they important? W