Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.  We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.  The result? Businesses often create content that's either irrelevant or disengaging.  A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?  Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.&