Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked.  With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns.  So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers.  Should we write emails like a mass broadcast, for example? Or like a private letter to a friend? Should they feel collective? Or individual? Liz sheds light on all these concerns, giving industry-specific examples to demonstrate her points. For those of you who have given up on email, this episode might make you change your mind.  Email-lover Liz bets that this market