Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.  On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.  Why are we speaking about this now?  Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.  Indeed, research can help you to shift your brand voice.  Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere.  But in such a fast-moving business landscape who has time to wait for data?  Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast.  Bixa's