Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to. In the episode, Tim and Ali discuss: 02:13 — Why Ali became a digital marketing manager 03:05 — Do marketing managers need to be academically qualified? 04:28 — What are the challenges a marketing manager should expect? 07:23 — What skills or qualities should someone hiring a marketing manager look for? 10:13 — Which other skills are essential in a perfect marketing manager? 12:08