Adexchanger
The Move Toward Better Measurement
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:53:17
- More information
Informações:
Synopsis
There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.
