Taste Radio

LesserEvil Is Doing Good. Really Good. Attitude & Operations Are The Keys.

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Synopsis

It’s one of the fastest growing natural food brands in recent years, but better-for-you snack maker LesserEvil still has plenty of room to scale. Literally. The vertically integrated company just opened its second production facility in its home state of Connecticut, one it views as the next step towards expansion into mainstream retailers. Best known for its organic popcorn and identified by the cherubic Buddha-like icon on the front of every bag, LesserEvil debuted in 2005. Its current trajectory, however, began in 2011 when former bond trader Charles Coristine acquired the company, which, at the time, was nearly bankrupt. In the time since, LesserEvil has become a nationally distributed brand that is available at Whole Foods, Target, Publix, Walmart, Costco and Sprouts. In addition to popcorn, the brand markets a broad range of snacks, including its corn-based “Space Balls” and onion ring-inspired “Moonions,” as well as those made for kids and toddlers. The products are made without seed or vegetable oils