Scaling Up Business Podcast

What insights from behavioral science can entrepreneurs use to drive growth? In this episode, Bill and his guest Leslie Zane explore applying behavioral science in marketing, focusing on understanding the instincts of your target audience.Leslie Zane is an authority on harnessing the instinctive mind to accelerate brand and business growth. A marketer, TEDx speaker, and author, she is also the founder of Triggers, a brand consulting firm grounded in behavioral science. Key topics that Bill and Leslie explore in this episode: - Leslie shares her journey in marketing, from Harvard to starting their own company. - The importance of behavioral science in driving growth and scaling companies.- Why most traditional marketing methods don't work well. - The conscious mind is resistant to change, which is why focusing on the instinctive mind can lead to faster and more sustainable growth for brands.- A brand is the cumulative memories and associations that people have attached to it. - Th