Future Of Agriculture

PURIS: https://www.puris.com/Growing Pulse Crops Podcast: https://growingpulsecrops.com/Nicole Atchison is the CEO of PURIS Holdings, a vertically-integrated plant-based food company that operates from field to fork in primarily yellow peas. Nicole leads the agriculture side of the business, including contracting with growers, seed development and breeding, and innovation in product development. Her brother Tyler leads the ingredient side of the business. PURIS operates throughout the entire supply chain from developing genetics to developing new markets. “So if you're making a high protein cereal, you need a different pea protein than if you're making a plant-based beverage, which is still using a pea protein. But those two pea proteins are slightly different. And that's really the innovation that we do on our processing side, is we create these different proteins with different functionalities so that they can work in these different applications.” - Nicole AtchisonAtchison describes the wet prote