Service Academy Business Mastermind

#284: Growing a Medical Device Startup from the Operating Room to the Boardroom with Greg Parranto, USMA ‘99

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Synopsis

“The best advantage of being in this industry for 17 years is the relationships. You can make a very good living and make money in health care, which is great. However, I think most people who go into this field genuinely care about improving patient care.” -Greg Parranto Greg Parranto is the Chief Executive Officer of Endeavor Orthopedics with over 16 years of experience in orthopedic trauma and medical device sales, business development, and management. He has held leadership roles at Depuy Synthes/Johnson & Johnson, including Midwest Area Vice President for Trauma and Extremities, National Director of Specialty Sales, and Global Segment Manager. Greg's expertise spans global perspectives on orthopedics, diverse medical device markets, and innovation in product development. He holds an MBA from the Kellogg School of Management with a Healthcare Leadership Certificate, a Master of Public Administration from Webster University, and a Bachelor of Science in Engineering Management from the US Military Acade