Service Design Show

What are the materials of service design... A seemingly simple question, but one that I believe has the potential to reshape our understanding of service design. Historically, design has always been about shaping and manipulating materials to give form to things around us. It's only in recent years, with the popularization of design thinking, that design has drifted away from its roots and heritage of a craft. The focus shifted on -sometimes mindlessly- following a flawed double diamond process. Even though people over the recent years have tried to raise the question of what the materials of service design are, the conversation never really caught on. Something tells me that's about to change with the release of the book "The Materials of Service Design." (links below) This book, in my opinion, marks a turning point in the history of our field. Yes, I absolutely feel it's that important, and no, I'm not getting any commissions on the book sales. It offers a fresh, materials-