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Leveraging data insights, an insightful discussion with Jonathan Silver. Learn how to navigate through a crisis by leveraging data insights. Leveraging data insights can help pivot your business if you know how to utilize them. Our expert today, Jonathan Silver, will guide us through how he implemented them in his business and gave himself an advantage over his competitors.  Jonathan Silver is Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision is to transform data insights into experiences that improve people’s lives. What you will learn from this episode on leveraging data insights: Jonathan’s background and his journey into entrepreneurship with Affinity How privacy is respected, maintained, and never breached during the data collection process W