Marni On The Move

360. Bedgear Founder & CEO, Eugene Alletto, Talks Sleep Optimization & Performance & The Tools You Need To Master Yours

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Synopsis

Eugene Alletto is Founder and CEO of Bedgear, a renowned company at the forefront of innovation in the bedding industry and pioneer of performance sleep gear catering to athletes and individuals living an athletic lifestyle. Bedgear creates cutting-edge products designed to enhance sleep quality by offering personalized, instant-cooling, and moisture-wicking solutions. By maximizing airflow and allowing the body to naturally regulate its temperature, BEDGEAR's bedding products play a crucial role in optimizing sleep, a fundamental pillar of overall health and performance. I discovered the Performance Level 1.0 Pillow back in 2019 thanks to the brands involvement with the NYC Marathon and I’ve been a fan ever since. Eugene and I sync up to chat about how BEDGEAR was born, the inspiration behind the brands versatile bedding and mattress range,  what it was like pioneering a new category in the bedding industry and being first to market,-leading innovation, and why the brand focused initially on the athlete a