Marketing School | Digital Marketing | Online Marketing

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? 00:45 – LinkedIn built up an organic traffic base 00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google 01:29 – Eric syndicates his posts on LinkedIn 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content 03:12 – Add your sites and projects to your LinkedIn profile 04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best 05:57 – Google’s